Fly-posted at 1.30pm Friday 9th December 2011, Langham House, 308 Regent Street, London.
The poster announces a new edition of Mazdaznan Health & Breath Culture, (edited, illustrated and appended by Ian Whittlesea) to be published by Open Editions, London in 2012.
It was fly-posted on the façade of Langham House, 308 Regent Street, London. Now an office block with a McDonalds on one side and a newsagent on the other Langham House was, in the 1930s and 40s, the home of the British Mazdaznan Association.
Mazdaznan was a global religious movement led from Chicago by its founder Dr Otoman Zar Adusht Ha’nish M.D.
The artist and teacher Johannes Itten was a devout Mazdaznan. He taught the first generation of Bauhaus students to follow the Mazdaznan vegetarian diet and practice the exercises outlined in Mazdaznan Health & Breath Culture.
In autumn 2011 fifteen artists were invited to design a poster, post it somewhere and document the piece in its chosen location.
The posters were anticipated as temporarily situated objects, announcements or simply as gestures put forward.
Forth & Back is a new publication from The Everyday Press and Furnished Editions that documents these posters together with their brief contexts.
The contributors to Forth & Back are: Richard Bevan/ Melanie Counsell/ Sean Edwards/ The Everyday Press/ Richard Healy/ Ian Homerston/ Pernille Leggat Ramfelt/ Sara MacKillop/ Jonathan Monk/ Catalina Niculescu/ Ben Öztat/ Colin Sackett/ Jake Tilson/ Watts of Goodwill/ Ian Whittlesea
Forth & Back, £10, 97 pages, 145 x 205mm
A special edition of the publication together with A4 prints of each poster is also available from Furnished Editions for £50.
Forth & Back will be launched at X Marks the Bökship, London on Thursday 3rd May 2012.